Pulver Day 2026: Visual Identity and Merch
This project presents the complete visual design and accompanying merchandise for Pulver Day 2026, an event organized by the Medusa publishing house. The objective was to honor the legacy and work of the modern weird fiction master Joseph S. Pulver sr. by bridging his literary influence with modern illustration.
Concept and Visual Style
The visual identity is based on a combination of expressive digital drawing and bold typography. The central elements include an original portrait of the author and dedicated illustrations. To maintain a unified, raw, and atmospheric aesthetic that corresponds with Pulver’s work, the Schmaltzy typeface was used.
Project Components
portrait of Joe Pulver – an original digital drawing serving as the primary visual motif for the event
short story illustration – visual artwork for the story “One Window, Two Hearts”
sticker set
apparel – T-shirt print design utilizing the main illustration
social media and promotion – a unified visual style for informational posts, author profile, and links to titles published by Medusa.
Technical Specifications
All illustrations were created digitally with an emphasis on texture and line work characteristic of traditional techniques.
Software: Infinite Painter (sketches and final drawing), Adobe Express (typesetting and graphic layout).
Hardware: Lenovo Idea Tab with Lenovo Tab Pen Plus.
Typography: Schmaltzy (Adobe Fonts).
CZ: Kontakt a spolupráce
Pokud máte zájem o spolupráci na grafické úpravě publikací, drobných tiskovin nebo online materiálů, neváhejte mě kontaktovat prostřednictvím zprávy tady na Behance nebo přes linktr.ee/hatakk.
EN: Contact and Collaboration
If you are interested in collaborating on publication design, small-scale print materials, or online content, feel free to contact me via Behance message or at linktr.ee/hatakk.
